Nitmoi is a brand of leather goods hand-crafted in the Netherlands.
Behind Nitmoi, stands Hans Van Veen, a product/furniture designer and photographer.
For the identity of his brand, Hans was keen to take inspiration from the world of photography.
I therefore created a logo based on the shape of a lens, and played with the idea of negative and positive space to create two separable shapes that could be used for the logo as well as for a stamp or press button on the leather goods.
To see all Nitmoi products check the Nitmoi shop
Photography:Hans Van Veen