& Mamaloe

Art direction & identity

Mira Ter Braak and I were asked to create an identity, style and communication material for the “& Mamaloe” project.
This venture comes from Esther Adelaar, daughter of the late actress, Christel Adelaar, iconic character from the famous dutch tv series ” Pipo de clown”, which aired throughout the 60’s.

Esther, who plans with this to debut her own vintage and antique furniture company, asked us to collect all her mother’s furniture pieces and bring them to life again, with a fresh photoshoot, colour palette and identity.

Art Direction & Design: with Mira Ter Braak
Photography: Hans Van Veen

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